In this episode, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Brandon Berkson, Editor in Chief & Founder, Hotels Above Par.
Brandon launched this next-generation hotel & travel media during the pandemic to support hotels at a time when they needed love the most, as well as keep his adoration of travel alive. Its short-form content is distributed across multiple platforms, including Instagram, a website and a newsletter.
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Click here for the full episode transcription.
Listen to this passionate travel journalist, advocate and entrepreneur who shares his thoughts on:
Why Hotels Above Par embraces “boutique-oriented” hotels and targets Millennial and Gen X travelers.
How he created the 1, 2, 3 Destination Guides that spotlight one place to stay, two places to dine and three places to visit at a particular travel spot.
Why Hotels Above Par also covers bars, restaurants and attractions, along with his criteria for choosing them.
What HAP Concierge is and how it is making travel agencies hip, cool and alluring.
Why he thinks Relais & Châteaux is moving hospitality forward through its groundbreaking sustainability initiatives.
Follow Brandon on IG at @hotelsabovepar and @brandonberksonx.
For a chance to win our agency’s new book, “The Japanese Art of the Cocktail,” please email info@hannaleecommunications.com and share your favorite pitching tip from the show.
Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.