In our 10th episode, we chat with Adam Teeter, VinePair’s CEO & Co-Founder and Erica Duecy, its Editor in Chief & Chief Content Officer. Adam and Erica also co-host VinePair’s podcast. Through its dynamic multimedia content, VinePair reaches 32 million alcohol and beverage fans a month, making it the largest outlet in the category.
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Tune in to hear this vibrant duo share their thoughts on:
1) Who is VinePair’s audience and what they are interested in hearing about
2) How VinePair was one of the first publications in the space to pivot during COVID-19 by pioneering their live blog with the latest information
3) Why VinePair takes pride in not shying away from being opinionated or tackling controversial topics
4) How the “Ask Adam” column answers readers’ oft-times basic questions that even professionals are sometimes self-conscious about asking
5) How canned cocktails may become a means by which the general consumer gets introduced to craft cocktails designed by top bartenders
6) Why op-eds with unconventional points of view are a great way to get published in VinePair
7) Why having real data to back up trends is critical when pitching VinePair
8) How canned cocktails, branded online events and other ancillary revenue streams can help bars survive until the on-premise channel fully reopens
Adam and Erica also address a listener question from Amy Racine, Advanced Sommelier, JF Restaurants, who asks about the kinds of spirits, wine and cocktails that Millennials are gravitating towards as they begin their journey in the libations realm.
Email Adam and Erica at editor@vinepair.com. Connect with Adam on Instagram at @adamteeter and Erica on Twitter and Instagram at @ericaduecy.