In this episode, Michael Anstendig and Hanna Lee of Hanna Lee Communications chat with Noah Rothbaum, Editor of The Daily Beast’s “Half Full” section, which won a Tales of the Cocktail Spirited Award for Best Cocktail & Spirits Publication.
Noah also hosts the podcast, “Life Behind Bars,” with legendary cocktail historian David Wondrich, which earned a Tales of the Cocktail Spirited Award for Best Podcast Series.
In addition, Noah is the author of “The Art of American Whiskey” and “The Business of Spirits” and is Associate Editor of “The Oxford Companion to Spirits and Cocktails,” which is scheduled to be published this fall.
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Click here for the full episode transcription.
Tune in to hear this thoughtful spirits expert share his insights on:
How the “Half Full” section focuses on the intersection between cocktails and food with society overall and champions long-form journalism.
How contributors to “Half Full” are respected as the foremost experts on their subject matter.
Why he foresees coverage of culinary topics to expand.
How he chooses those interviewed in the “Going 10 Rounds With” feature.
Why he launched the “Life Behind Bars” podcast with David Wondrich.
Why he thinks the Roaring Twenties will return post-pandemic, but perhaps not as expected.
Noah also answers a listener question from Daniel Neeson and Adam Millman, founders of De-Nada Tequila, which is launching in New York, New Jersey, Connecticut and California. They ask what the future holds for tequila, especially its premium segment.
Connect with Noah on Twitter at @nrothbaum and on IG at @street_bottle.
Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.