In this episode, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Holly Graham, Managing Editor, DRiNK Magazine Asia. Holly is currently #12 on the Bar World 100, a list of the world's most influential figures in the bar industry.
She is also an Academy Chair for The World's 50 Best Bars and Asia's 50 Best Bars. In addition, Holly sits on the education and Spirited Awards committees for Tales of the Cocktail.
Having gotten her start bartending at The Old Man Hong Kong, which was ranked #1 on Asia's 50 Best Bars 2019, Holly can often be found jumping behind the stick for guest shifts.
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Click here for the full episode transcription.
Have a listen to this worldly journalist who shares her thoughts on:
Why she thinks that Asia is becoming a drinks destination due to outside-the-box experimentation, innovation, depth of flavors and access to incredible ingredients.
How she chooses to profile talent based upon their ability to inspire or teach other bartenders something unique.
Why pitches to her should have the complete package of information, including a press release and especially photos, given the importance of visual storytelling.
Why it is vital to articulate a bar’s points of differentiation and selling points to get her attention.
Why she thinks Asia-based ecoSPIRITS, a sustainable spirits distribution technology, is moving hospitality forward.
Connect with Holly on IG at @hollygrahamdrinks.
For a chance to win our agency's new book, "The Japanese Art of the Cocktail," please email info@hannaleecommunications.com and share your favorite pitching tip from the show.
Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.